The State of Marketing Measurement in UK Higher Education

How well does UK higher education measure marketing effectiveness? As far as we can tell, there's no publicly accessible benchmark.

This survey, created by Measurelab, aims to change that. We're building an open, UK-specific benchmark on how university marketing teams measure recruitment marketing performance - what metrics you track, what systems you use, and where the gaps are.

The results will be published openly - no paywall, no gated PDF. Every respondent will receive the full report.