Blind bidding.
With no idea if you're winning.
You know which ads get clicks. But you've no idea which applicants go on to actually enrol. And neither do your advertising algorithms.
You need Student Recruitment Intelligence.
The disconnect that's costing you students
UK universities are spending millions without knowing if they're investing in actual enrolments, or frittering on form fills.
Marketing optimises for enquiries. Admissions wastes time assessing tyre-kickers. Google and Meta never find out who became a student, so they keep sending you more of the same.
45% of universities face budget deficits this year
Meanwhile, the sector is under pressure like never before. International recruitment has collapsed. Russell Group expansion is squeezing everyone else. The margin for error has gone.
From ad click to lecture hall
We connect the ad click to that student sat in the lecture hall on day one.
A recruitment intelligence platform that bridges your marketing analytics and your student information system. Privacy-first. No rip and replace. Yours to keep for many campaigns to come.
Closed-loop attribution
Campaigns optimise for students who'll stay the course
Dynamic budget allocation
Real-time course capacity shifts spend to the seats you need to fill
Predictive applicant scoring
Retention model scores applicants before you waste an offer
Stop optimising for volume. Start optimising for value.
Same budget. 50 more students.
Clearing students are marginal revenue. Your course costs are already fixed. Every additional enrolment flows almost entirely to surplus (or helps clear the deficit).
Here's the difference recruitment intelligence can make to a typical mid-tier UK university:
| Before | After | |
|---|---|---|
| Clearing spend | £300,000 | £300,000 |
| Students recruited | 200 | 250 |
| Cost per enrolment | £1,500 | £1,200 |
| 3-year fee revenue | £6m | £7.5m |
Smarter budget allocation. £1.5m impact on the bottom line.
Find out what's possible
We'll review your current setup, identify the gaps, and show you what closing the loop could mean for your institution. No obligation.
"The dashboards developed by Measurelab are outstanding - providing clear, data-driven insights that have significantly improved our understanding of marketing performance. Their ability to navigate the complexities of the higher education environment has been particularly impressive."
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