Calculate the return on intelligence

Calculate the return on investment for your Student Recruitment Intelligence Platform. Adjust the inputs below to model your own scenario.

Clearing intake economics

Domestic fee (annual)

International fee (annual)

Average course length (years)

International student %

Average fee income

£38,400

Clearing campaign

Media spend

Total applications

Cost per application (CPA)

Conversion to enrolment

Clearing student intake

250

Intelligence investment

Internal resource cost

External (Measurelab) cost

Other expenses

Total investment

£50,000

Optimisation levers

Media efficiency gain

Conversion rate increase

Net margin on clearing revenue

Impact of Recruitment Intelligence

Baseline

250

Enrolments

£1,200

Cost per enrolment

£9.60M

Lifetime fee income

—

Return on investment

With intelligence

287

+37

Enrolments

£1,044

-13.0%

Cost per enrolment

£11.04M

+£1.44M

Lifetime fee income

1,435%

Return on investment

+37 additional students • £717,624 incremental net margin

This calculator uses assumptions about student lifetime value and conversion rates. Actual results will vary based on your institution's specific circumstances.