Student recruitment analytics

Track marketing performance from ad click to enrolment. This demo dashboard demonstrates what's possible when joining behavioural and channel data from Google Analytics with student information systems (SITS).

Total visitors

Form submissions

Enrolled students

Total revenue

Ad spend

ROAS (paid channels)

Cost per visitor

Cost per lead

Cost per enrolment

Example dashboard with synthetic data

This is a demonstration dashboard using entirely synthetic data generated to illustrate marketing analytics capabilities. All figures, student records, and campaign data are fictional and do not represent any real institution.

Key assumptions in this demo: GA4 analytics consent rate of 65%, form-to-enrolment conversion rate of 40%, with application starters converting at 65% and prospectus requests at 20%. Real-world implementations would reflect actual consent rates and conversion patterns specific to each institution.