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Know your measurement is still working

Data Assurance, from Measurelab

A website update changes your tracking. A pipeline stops running. A dashboard still loads, but the numbers are out of date. Someone needs to notice, work out why and put it right. Data Assurance combines agreed checks with people who know your setup. We investigate alerts, fix the systems we look after and show you what changed. Your data, code and definitions stay yours.

Talk to us about Data Assurance

Here's what's actually happening

Your developers push changes that break Google Analytics tracking

Marketing launches campaigns with measurement that doesn't work

Consent settings change without anyone checking what the tags do

When reports look wrong, it takes weeks to figure out why

You're making decisions on data you can't trust

Sound familiar? Start by deciding which measurement needs looking after and who is responsible for it.

How Data Assurance works

We agree which systems and checks we look after, who responds and what is outside the scope. Then we monitor, investigate and maintain that setup with you.

The service can cover:

Configured checks for the tracking, pipelines and reports you rely on

Investigation and fixes within agreed responsibilities and response times

Maintenance when your website or campaigns change

Consent behaviour checked against your agreed requirements

A named lead who knows your setup, backed by our wider team

You can see what is being checked, what has changed and what needs attention.

What we look after

Agreed monitoring

Checks for event volumes, consent behaviour, pipeline runs and data freshness within your scope.

Investigation and fixes

We investigate alerts, explain the impact and act within the response times we have agreed.

Maintenance

We review relevant changes and test for regressions in the systems we manage.

Consent behaviour

We test how tags and consent tools behave. Your privacy team sets the requirements we implement.

A record of the work

You can see the checks, investigation notes and changes, with a named person to discuss them with.

Clear responsibilities

Coverage, response times and exclusions are written down. Passing checks cannot guarantee that every possible problem has been found.

Questions about Data Assurance

What needs looking after?

Tell us which tracking, pipelines or reports you rely on, what keeps going wrong and who looks after them today. We can discuss the coverage, responsibilities and response you need.

Talk to us about Data Assurance

We agree the scope and fee before taking responsibility for the work.

Still working out what needs attention?

A scoped Foundation Audit can investigate the underlying setup. The free Collection & Consent check gives an automated first look at signals visible on your site. Neither is a required first step.

Explore the Foundation Audit Run the free check